Getting into the PR Biz

I’ve been searching for a new job recently and none of the retailers in my area are hiring at the moment. At one point when I was handing in a resume to an employee at EB Games (for the millionth time) I tried to push for an interview. I told the manager that I plan on getting into the Public Relations department after receiving my diploma in another year; meaning I intend to stay with EB Games for as long as possible. He didn’t seem to impressed, in fact he told me to not even bother applying. He said to me to just try for the head office anyway. Was he trying to just brush me off? EB Games is probably based in the United States, so not something I can do when I still have school. Whatever his intentions were, it got me thinking of PR related jobs instead of retail (which I enjoy, but not what I want to do forever). Read more of this post


Personal Brand: Links That Define That Short Guy

For my social media class at Humber College, my peers and I put together our Personal Brand Plan. In essence, we are putting togther what we want to be know for online. As Public Relation Practitioners being online is nearly a necessity in this generation.

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Molson Keeps It Cool In Social Media

molson presentation

Molson's Tonia Hammer and Graeme Switzer and that short guy, Jeff Duff

It was (unfortunately) not beer but my social media class at Humber received something else equally smooth and satisfying.

Molson’s own Tonia Hammer (@MolsonTonia), a graduate from Humber no less, and Graeme Switzer (@MolsonGraeme) gave us an inside scoop on how they keep the beer company’s brand positive and connected via social media.

A cool technique used is the branded Twitter accounts with the prefix @Molson. Every employee involved with communication has their own branded Twitter account. The is a great way to keep Molson active with different aspects of their business from community relations to government relations.

Tonia and Graeme gave us an insight on different ways Molson has used social media marketing. There where two campaigns that stood out to me. The first helped to define the Molson brand online and the last showed the power of complaining online.

#Rickardsdark tweet up

Molson invited food bloggers, by Twitter only, to an O’Noir experience.  Dinner and beer would be served in the dark or, in this case, blindfolded.

An interesting and unique idea to get the dinner guests blogging and tweeting about a new brand of beer. The event got 34 photos on flickr as well as more online exposure to Molson Coors Canada rich portfolio.

Coors Light Billboard in B.C.

The sign read “Colder Than Most People From Toronto”.

Molson received 1800 calls, emails and online reactions complaining about this sign. It even caught mainstream media.

A great example of a public concern and the PR teams coming together to calm nerves. Within hours key messages where made and interviews where set up with @MolsonMoffat, who takes care of the brand public relations. Through a brand monitoring program called Radian6, Tonia and Graeme where able to respond to blogs around the internet mentioning this billboard.

It worked. Molson realized comments and posts started to stop since an apology had been made. As well, positive feedback came to 16.2%. compared to 7.8% negative after the apology.


Molson has proved how fun and exciting social media can be. From using Radian6 to watch the brand to just using Twitter, it is fun to get people involved in a brand.

Although the first step to get people to come out or comment on a blog, is to listen first. Molson was monitoring, via TruCast,  for one full year before they ventured into social media.

Molson planned out each tactic with the POST analysis; what people to target, what is the objective of the campaign, the strategy to complete the objective and the tools or technology that will be used to convey the message.

Then it was off to get more people drinking beer and having a good time.

thatshortguy gets a Google Wave invite!

Conceited title? Maybe, but I’m excited to see what Google has in-store this time with Google Wave“the next evolution of email”.

When GMail came out, I had a few invites given to me from different people. I faded from GMail not once, but trice. Hotmail served my basic email purposes just fine. The only bonus I saw at the time was the storage limit was higher than Hotmail; however, I wasn’t using up that much disk space anyway.

This is coming from an avid Google fan. I love the way they operate. What other company can you say that has more of a loyal  fan base than Google? Or a company that can toss a product into the population and have people begging for (and even want to buy) invites to try it out?

Well, I’m going to take a look at what all the fuss is about. Thanks to a friendly Twitterer (tweeter?), I have finally tracked down a Google Wave invite. According to him, I’ll be getting the invite sometime within the next 24 hours. Something to look forward too!

thatshortguy is growing

Just to keep what few followers I have (ha!) in the loop; as apart of my brand plan assignment I will be 1 of 3 contributes to a bigger blog.

Sometime soon, two other classmates and I will start up a new blog focusing on our brands: dinning (food), design (fashion) and social media (DDS? Have I found name for this new blog? Why does that sound like a cheap RPG?).

Should prove an interesting experience, as well as attract a broader audience that I can share my take on social media and how it can affect their lives. That is what I call growing 🙂

HumberPR: Ning vs WordPress blogs

If you’re like me, you find Ning a little confusing when posting to your blog.  I noticed, while browsing a few accomplished bloggers, that WordPress is good blogging tool to try. If you have your own website, you can install it there with even more control, otherwise, the previous link will do.

A Blog on NingA blog on WordPress

Notice the pictures above (click the picture to see a bigger image). Both posts have the same content. Ning, however a good of a social networking site, expects thier users to know basic HTML. Unless you do, your post gets all cluttered with weird angel brackets and gibberish. You have to know HTML to put a picture into your blog, resize it and push it all the way over to the right. In WordPress, it’s just a few simple clicks.

In Ning, creating a professional looking blog is a task. WordPress’ visual editor and kitchen sink makes it very easy.

I suggest signing up to and taking a look around. Make a test post to get the feel of the tool — it is very easy. If you know me, or see me around I will be happy to help with any questions.

An interesting and innovative idea, incorporates‘s  search results and Twitter.

During my presentation

During my presentation

Established on July 14 2009 by Microsoft and Federated Media, it is still in beta testing which means they are still working on it. The concept is to get real-time results from Twitter and Bing.

I found with more broader search terms, I was able to get a lot of information from Twitter and Bing’s search results. I searched for “how to make spaghetti sauce” (I would link to the search results but the URL does not change after a search) and got links to recipes from both columns. However, I had to scan through a lot of junk on Twitter’s column (“going to teach my kids how to make spaghetti sauce today” — why do I care?).

However, as I got more detailed in my search I got nothing from Twitter. I searched for “spaghetti Mississauga” to get the closest spaghetti place near me (mmm, pasta). Twitter is at a stand still, while Bing does give me some tasty restaurants to try.

Overall, I think this going to take off eventually. As of right now there is to much clutter on Twitter to incorporate into a search engine. In order to get a link to some recipes, I had to scan through at least four or five “junk” tweets.

What do you think? Is a good idea? Leave a comment 🙂