Loot Lady Sells More than Just Toys

By Lorna Luguya and Jeff Duff
Oringally written for the Lakeshore Villages Newspaper

Standing out from the typical brown brick buildings that line Lakeshore, the bright white store catches your eye. The Loot Lady has a sense of innocence and magic as you enter the store.

The Loot Lady is a family business owned by Carol and Bob Cusson; they opened the shop in 2000 and moved to their current location in 2008.

The Loot Lady began working with charities when Sick Kids Hospital approached the business to donate items for its Treasure Box toy fundraiser. Another charity The Loot Lady supports is Uncle Neil’s Toy Mountain.

The Loot Lady matches donations made through the store. “If you donate a toy at $6 we will donate another $6 toy,” said Carol. Donations can be made in store or online at http://www.lootlady.com.  “We give customers a card with their name on it saying that a donation has been made in their name,” explains Carol.

The Loot Lady’s latest project involves supporting Gilda’s Club, a community based support network for families and individuals dealing with cancer.

Working with Gilda’s Club is personal for The Loot Lady family; Martha was diagnosed with cancer and Gilda’s Club has been an integral part of their fight. It has also inspired The Loot Lady “Cancer Sucks” campaign.

“We wanted a way to give back,” she said. The Loot Lady gives black liquorish lollipops with the “Cancer Sucks” slogan for your donation. All proceeds go to Gilda’s Club.

“I just want to continue to work, make a living and live my life,” explains Carol. “That includes giving when we can.”

Loot Lady is located at 3029 Lakeshore Boulevard West, Toronto Ontario M8V 1K5

Hours of operation: Tuesday to Saturday 10 a.m. to 6 p.m. Closed on Sunday and Monday.

Lorna Luguya and Jeffrey Duff are third semester students in the Advanced Diploma in Public Relations program at Humber College.

Loot Lady.com brightens the Lakeshore community


About Jeff Duff
Social Media Enthusiast, Community Manager Wannabe, builds things on the WWW to awe and amaze.

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